Keep in mind, Attraction Formula was written at the peak of my hustler days, over a year ago. Since then, I’ve gotten busy with a lot of business-related activities, and my attention has broadened beyond just bedding women. Also, I have some really great women in my life whom I see regularly, so that’s slowed the velocity of new women into my life. Nevertheless, as you read in these articles, I still do fine and I am about to embark on a 3-month world tour with the express purpose of chasing and bedding women in some of the world’s swankiest settings…

So, this young lady, J., just bought my ebook. She’s a very smart girl that works as a software engineer at a company that is the boon/bane of my existence: Google. It’s a boon because it drives our business through paid-search; it’s the bane of my existence because almost every girl I meet uses it as a research tool in her quest to identify and snatch the “ideal” guy. I get disqualified early on in the process because of….well, because of my Google-ability…

So, J. (who, by the way starts every sentence with, “So,…” a common trait among engineers who like to start thinking from first principles) was telling me the other night in bed about Ladder Theory.

From a man’s point of view, women are always on a single ladder: they can always be considered sexually and most men spend time and attention on women they find sexually desirable.

Women, on the other hand, view men either on a one ladder or another: the “friend” track of the “lover” track. And, according to J., ladder jumping is prohibited and almost always impossible… In fact, when a patient man who has been biding his time on the “friend” ladder tries to make the jump, the outcome is invariably AWKWARDNESS.

I subscribe to this model, but personally I have burned the “friend” ladder – there’s never a chance a women will consider me a friend, first and only. I’m too aggressive, and I won’t hang around an attractive women for long if she wants me to sit politely in her “friend” category.

I rather have a women become disgusted with me and throw me out then for her to feel “safe” and “cuddly” with me, when I have a strong libidinal desire for more…